Year
2018
Project Type
Brand Identity
Illustration
Logo
Print Design
Student Work
Petco Student Campaign
Petco is one of the leading pet supply retailers, but has trouble standing apart from its primary competition, Petsmart. So with that in mind, my goal was to recreate the brand in a distinctly Petco way, positioning them as a premium pet supply store.
The main way this was accomplished was by choosing a fun, playful illustration style that I work with personally. The illustrations themselves star a new line of mascot characters, featuring the original dog and cat of their previous logo.
Illustrated Posters
The posters were designed these to live in locations that offer each service or have a location nearby that offers them. With that in mind I wanted them to be eye catching, both in bold colors and the illustrations themselves.
Branded Book and Mascots
Each major pet category has a mascot that can be used for specific advertising, while the dog, McRuff, and cat, Miss Mew, can be used for more general work. All of which can be found in the brand book I worked on for this campaign.
Collateral
Collateral
Gift cards and totes are prime candidates for cute illustration to again entice customers to not only buy, but come back. New designs can be put out frequently, especially with holidays in mind.
Something else that would be fun with having mascots is stuffed chew toys of the mascots. They can always serve their primary function of being chew toys, but if some kids want them as stuffed animals, who am I to say no? They could be part of the Petco brand line of pet products.