Pink Gecko Quilts
2018 | Brand Identity | Minor Campaign
Pink Gecko Quilts is brand for my mom’s quilts if she were to sell them. The trick was balancing the textured, scrappiness of quilting with a system that felt well considered and professional in a competitive landscape of hobbyist.
To achieve this, a stylized monogram was built using squares and right triangles emulating the way traditional quilt blocks are created. A simplified stitching border was adding to bring that concept home. Museo Slab mimicked the stitches, and so I went in and rounded out the serifs to match them even better.